What does the market want us to deliver?
What can we deliver to the market?”
It takes a lot of work to get the answers to these two questions aligned. The outcomes will determine your success or failure.
Once you get to “feels about right (CEO) and looks about right (CFO)” you will be able to build a financial plan that will be the framework for strategic planning AND will be easily explainable – because internal and external variables will be aligned. For example, you’ll never be in the awkward position of supporting a plan to deliver $100MM in revenue in 3 years, when your audience knows the available talent pool will require 5 years.
Let Cell Bridge Strategies help you succeed. Schedule a free cosultation.